Road Kill Gummi

Kraft has come out with a new gummi…and the animal rights activists are completely pissed.

Imagine that…. Animal rights activists pissed off. Now that never happens.

These new chewy candies come in assorted colors and are partly flattened, showing tire treads. The best past, Kraft apparently made a commercial featuring car headlights and animals. Once CNN picked up the story about the animal rights wackos, the commercial was pulled.

Kraft spokesman Larry Baumann announced:

“If you look across the Gummi category we certainly have many products that are offbeat, and that’s what we were doing in this case,” Baumann said. “We didn’t mean to offend anyone.”

That last sentence about sums up most of today’s problems.

You might say this isn’t really related to hunting, fishing, or shooting, but you would be mistaken. Kraft, no doubt, will yank these candies from the shelves of every supermarket, so you will have to hunt hard if you really want some. Once you do find some, can you think of a better catfish bait than roadkill gummies? And not to leave you benchrest shooters out of the picture, imagine trying to punch holes through these rubbery critters at 10o yards. A stretch? Maybe. But at least none one you are offended by this attempt at off-beat humor. At least I hope not. That just might be the difference between us outdoor types and the animal rights folks…our skin is just a little thicker.

Just in case you were looking for that perfect present for the outdoor lover in your life, you can buy some Road Kill Gummi here. I’d pick the bamboo rod or the Sako Quad over this though.